10x becomes your perceptual filter for everything you do.
10x成为你所做的一切的感知过滤器。
Everything becomes either 10x or 2x.
一切都变成了10x或2x。
10x is a capability.
10x是一种能力。
There are two levels of freedom—surface-level freedom and higher-level freedom. Surface-level freedom is external and more measurable. This is “freedom from”—where you’re freed from ignorance, poverty, and slavery. But there is a more abundant kind of freedom that is internal and qualitative. This is “freedom to”—which is where you take full ownership over your life.
有两个级别的自由-表面级别的自由和更高级别的自由。表面自由是外在的，更可测量。这就是“自由”—你从无知、贫穷和奴役中解脱出来。但还有一种更丰富的自由，那是内在的自由。这就是“自由”- 这是你完全拥有自己的生活。
10x is the means, and freedom is the end.
10x是手段，自由是目的。
You chose the standard. You commit to it. You live as you choose, transforming yourself and your world through your commitment.
你选择了标准。你要坚持下去。你按照自己的选择生活，通过你的承诺改变你自己和你的世界。
Never getting caught or stuck within any finite game or set of rules.
永远不会陷入任何有限的游戏或规则中。
Freedom isn’t cheap, though. It requires brutal honesty with yourself and others, which is terrifying yet liberating.
自由并不便宜。它需要对自己和他人残酷的诚实，这是可怕的，但解放。
Anything that is alive is in a continual state of change and movement. The moment that you rest, thinking that you have attained the level you desire, a part of your mind enters a phase of decay. You lose your hard-earned creativity and others begin to sense it. This is a power and intelligence that must be continually renewed, or it will die.”
任何有生命的东西都处于不断变化和运动的状态中。当你休息的那一刻，认为你已经达到了你想要的水平，你的一部分思想进入了衰退阶段。你失去了来之不易的创造力，其他人开始感觉到它。这是一种必须不断更新的力量和智慧，否则它就会消亡。
To go for easy and simple, you’ll have to let go of everything in your life that is needlessly hard. More specifically, you’ll have to let go of everything you don’t truly want.
为了简单而简单，你必须放下生活中不必要的困难。更具体地说， 你必须放弃所有你并不真正想要的东西。
To go 10x, you shift all of your energy away from a “needing” perspective of life and the world. You don’t need to go 10x, you want to. The highest form of freedom is based on want, not need. Choosing what you want takes radical honesty, commitment, and courage.
要达到10倍，你就把所有的精力从生活和世界的“需要”角度转移开。你不需要去10倍，而是想要去。最高形式的自由是基于欲望，而不是需要。选择你想要的东西需要彻底的诚实、承诺和勇气。
Seemingly impossible or massive goals are highly practical because they immediately separate what works from what won’t, illuminating the few paths that have the greatest efficacy.
看似不可能或庞大的目标是非常实用的，因为它们能立即将有效的和无效的区分开来，照亮了少数几条最有效的路径。
The goal determines the process.
目标决定过程。
10x separates the signal from the noise.
10x将信号与噪声分离。
2x is linear. You’re not doing anything radically different. You’re mostly just trying to do more of what you’re now doing with as few changes as possible.
2x是线性的。你并没有做任何完全不同的事情。你主要只是尝试做更多的你现在正在做的事情，尽可能少的改变。
Going for 10x requires letting go of 80 percent of your current life and focus and going all-in on the crucial 20 percent that’s relevant and high impact.
要达到10倍，就需要放弃你目前生活中80%的时间，把注意力集中在关键的20%上，这20%是相关的和高影响力的。
Everything in your world, including yourself, will look different at 10x.
你的世界里的一切，包括你自己，在10倍的时候看起来都不一样了。
Entrepreneurs falling into this trap all the time, warning them that tightly scheduled entrepreneurs cannot transform themselves.
日程紧凑的企业家无法自我转型。
10x is qualitative, not quantitative—it’s about different and better, not more. The more different and better you are for a highly specific type of person, the more asymmetric the upside in everything you do.
10x是定性的，而不是定量的，它是关于不同和更好的，而不是更多。对于一个高度特定的人来说，你越与众不同，越优秀，你所做的每件事的好处就越不对称。
Research shows that in order to activate a flow and high-performance state, a given task requires three things: ①clear and specific goals, ②immediate feedback, and ③the challenge is above and outside the current skill-level.
研究表明，为了激活流和高性能状态，给定的任务需要三件事：①明确而具体的目标，②即时反馈，③挑战超出当前技能水平。
Good is the enemy of great … The good-to-great companies did not focus principally on what to do to become great; they focused equally on what not to do and what to stop doing…
优秀是卓越的敌人。从优秀到卓越的公司并不主要关注如何成为卓越，他们同样关注什么不该做。
Nothing happens until after you commit.
在你承诺之前，什么都不会发生。
A core aspect of hope is pathways thinking, meaning highly hopeful people continually adjust their pathway until they ultimately find and create a way to their goal, even in the direst of circumstances.
希望的一个核心方面是路径思考，意味着充满希望的人不断调整他们的路径，直到他们最终找到并创造一条通往目标的道路，即使在最可怕的情况下。
When you’re 2x, you don’t want to rock the boat. You don’t want to face hard truths in the mirror. You’re committed to your 80 percent, which is your comfort zone, culture, and habitual way of operating.
当你是2x，你不想摇船。你不想在镜子里面对残酷的事实。你致力于你的80%，这是你的舒适区、文化和习惯的操作方式。
Each 10x jump brings you closer to becoming world-class within that 20 percent. Then, leveraging the growth and freedoms you’ve now created, you make another seemingly impossible next jump.
每跳10倍，你就能在这20%内更接近成为世界级。然后，利用你现在创造的增长和自由，你可以进行另一次看似不可能的跳跃。
10x goals enable you to clearly identity the 20 percent of things and people in your life that are producing most of your results, and the 80 percent of things and people in your life that are holding you back.
10倍目标让你能够清楚地识别出你生活中20%的人和事，它们给你带来了大部分的结果，以及80%的人和事，它们阻碍了你的发展。
Committing fully to your next 20 percent is embracing a 10x identity wherein you transform yourself and your life through an exciting future.
全力投入你接下来的20%就是拥抱一个10倍的身份，在这个身份 中，你可以通过一个令人兴奋的未来来改变自己和你的生活。
Your identity is fundamentally two things: it’s ①the story or narrative you have for yourself, and it’s ②the standards or commitments you hold for yourself. The scientific definition of identity is “a well-organized conception of the self, consisting of values and beliefs to which the individual is solidly committed.
你的身份基本上是两件事：它是①你为自己准备的个人叙事，②你信守的标准或承诺。认同的科学定义是一个组织良好的自我概念，由个人坚定地致力于的价值观和信念组成。
Through courageously adapting toward your commitment, you experience many “losses” and failures along the way, which you can utilize as feedback and learning.
通过勇敢地适应你的承诺，你会经历许多“损失”和失败，你可以利用这些作为反馈和学习。
But over time, you’ll evolve yourself, your knowledge, and your capabilities until it becomes second nature to you.
但随着时间的推移，你会进化你自己，你的知识和你的能力，直到它成为你的第二天性。